On Saturday, February 22, 2025, we celebrate our 15th annual Pretty Brown Girl Day. This year, it’s more than just a day.
As we work to unite one million Black women, we’re calling on our sisters, daughters, and communities to stand in solidarity, walk boldly in our purpose, and uplift one another like never before. “Now Is Our Time” to reclaim our power and our dollars by investing in businesses founded by Black girls and women – not just on PBG Day, but all Black History Month!
Spend with intention and purpose – Our dollars matter.
Support businesses founded by Black girls and women – Shop Black all month and on PBG Day, let’s paint the town pink and brown! Rock your PBG merch loud and proud to show your support. Click here to shop our online store.
Empower the Next Generation – Enroll as a PBG mentor and pour into the young girls who will carry our legacy forward.
Invest in yourself – Take a day for YOU. Journal, reflect, rest, and engage in intentional self-care.
Join us for a social media takeover by tagging us your favorite businesses built by Black girls or women using #NowIsOurTime and #PBGDay2025. If PBG is one of your faves, shop our PBG Day Steals: Buy 3 or more beanies for just $10 each, 20% off everything and free shipping on orders $75+ (no code needed). Click here to shop!
Our 2025 PBG Day is more than a moment. It’s a movement. Let’s celebrate, support, and uplift those who are making a difference!
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