In 2010, Sheri Crawley and her husband Corey, decided to relocate to her hometown of Detroit Michigan to be closer to her mom who was diagnosed with Alzheimer's disease. In the fall their oldest daughter, Laila, was enrolled in kindergarten, and the couple observed changes in her behavior. Laila lost her bubbly personality and became more withdrawn and timid during school hours. She began to make comments when she saw shampoo commercials on television that she wanted long blonde hair like that of her classmates, as opposed to her own beautifully textured hair.More than ever, Sheri recognized the need to address the harmful messages about skin tone and beauty in media. She was very concerned about the effects on girls who rarely see images of their own likeness depicted in a positive manner. Simultaneously, she began asking God how she could use her gifts and talents to empower others. Her husband began using “Pretty Brown Girl” as a term of endearment for their daughters. Together, they decided to share this simple yet, powerful affirmation to encourage girls to be happy in their beautiful brown skin. The couple began by creating a product line for young ladies that carried the message "Pretty Brown Girl". Soon after, a Pretty Brown Girl Movement was sparked and now the Pretty Brown Girl Movement has expanded to offer products, workshops, events and curriculums for girls and young women. Join the movement! Empower a girl, empower the world!